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Herbs can be more than green.
THEY HAVE ATTITUDE.
“Die Coolsten im Beet” turns fresh herbs into real characters. Direct, urban and self-confident – with a visual world that works just as well in store as it does on screen.
Herbs, but make it cinema.
50 SECONDS.
FULL IMPACT.
Six herbs. Six characters.
THE CREW
IN A POT.
Every herb gets its own identity. The eye-catching label connects product and campaign right on the pot.
One campaign. Every angle. Every channel.
NOT JUST ON THE POT.
ALWAYS TOP OF MIND.
The campaign is supported from every angle and through every medium: from the label directly on the product, eye-catching POS displays, roll-ups and themed worlds to film, social media, digital screens and complementary print materials. One look. One attitude. Maximum recognition at every touchpoint.
From the shelf to the big screen
IMPOSSIBLE TO MISS
AT POS.
Strong faces, clear typography and the consistent black, green and coral colour system create a cohesive brand world – from a single pot to the entire retail area.
The idea keeps growing.
ONE LOOK.
MANY STAGES.
Complementary visuals extend the campaign across seasons and into additional ranges. The flyers are shown here as complete campaign examples, without cropping.
From cultivation to campaign.
MORE THAN GREEN
GROWS HERE.
Responsible origins.
REAL PEOPLE.
REAL PLANTS.
Herb production in Portugal is EcoCert-certified organic.
Quick questions. Clear answers.
ANY
QUESTIONS?
Everything you need to know about the range, origins and marketing support.
Are PAC herbs organically certified?
Herb production in Portugal is EcoCert-certified organic.
Where do PAC herbs and young plants come from?
PAC grows herbs at its own facilities in Portugal and Kenya. Conventional young plants come from the PAC facility in Saxony, Germany.
Which herbs are part of the “Die Coolsten im Beet” campaign?
The range shown includes basil, thyme, sage, rosemary, mint and sweet woodruff – each with its own character and campaign label.
Where can I request the plants?
You can request the plants directly from PAC. Select the herbs you need in the form and enter the required quantities.
Which promotional materials are available to retailers?
Support ranges from labels on the pot, displays, sales units and roll-ups to print visuals, campaign film, social media and large digital screens.
Where can I request promotional materials?
Promotional material inquiries are handled by Floramedia. Simply select the campaign materials you are interested in using the contact form.
How does PAC support the campaign at the point of sale?
Every element uses the same campaign look. This keeps the presentation clearly recognisable from a single pot to the entire retail area.
Can I also use the campaign visuals digitally?
Yes. The visuals are designed for large screens, social media and moving images, and work just as consistently as they do at the shelf.
Can the campaign be adapted to my store?
Contact the PAC team to discuss individual promotional materials, specific range requirements and tailored marketing support.
Die Coolsten im Beet